Retail’s BIG Show: Indoor map from Heidelberg helps people find their way around world’s largest retail trade show

The great and the good of the international retail community will be flocking to the NRF Annual Convention & EXPO in New York from 14-16 January. To make sure that the 35,000 visitors have no trouble finding their way around, the event app created by market leaders Eventbase incorporates state-of-the-art German map technology. Heidelberg Mobil International GmbH’s Deep MapTM provides an ideal solution, with its extremely accurate 3D representation of the Jacob K. Javits Convention Center’s highly complex design and convenient four-floor indoor/outdoor navigation.

Just one week after benefiting huge numbers of visitors to the Consumer Electronics Show, Heidelberg Mobil International GmbH’s Deep MapTM technology is now set to make its latest appearance at the next mega-event in the US. All four floors of New York’s Javits Center were meticulously digitized to create the map for Retail’s BIG Show, the retail industry’s leading trade fair.

Known as the “marketplace of the world”, the venue is famed for its ambitious and futuristic design. To visualize this accurately is a huge challenge, but Deep MapTM technology was up to the job. “The mobile event map provides a realistic depiction of all the unique architectural features of this multifloor building, as well as the 700-plus exhibition stands and all the session rooms”, explains Heidelberg Mobil’s Managing Director Dr. Matthias Jöst. “Our technology adds a spatial dimension to the app created by our partners Eventbase.”

A convenient wayfinding function using Bluetooth beacons guides visitors and exhibitors directly to their destination, while a quick overview is provided by the logos of the premium sponsors, who include IBM, SAP, Google and Microsoft. The map also covers the surrounding area: 16 hotels in the vicinity of the Javits Center are shown on the integrated “Hotel Map”, ensuring that even once they have left the venue people can still find their way around.

Contact Germany:

Dr. Matthias Jöst
+49 6221 4299-300

Contact North America:

Pascal Morschbach
+1 604 992 9173
pascal.morschbach@heidelberg-mobil.com